Skip to content
American Made star and rivet mark American Made

600 million lighters. One factory. And a guarantee that's lasted 94 years.

The Zippo lighter. $30. Made in Bradford, Pennsylvania since 1932. We traced where every dollar goes.

AMERICANMADE

Did You See What Trump Hinted At?

If you had followed Nancy Pelosi's stock picks for the last few years, you'd have outperformed the market by over 40%.

In 2024 alone, her portfolio gained 71% while the market returned just 28%.

In 2023, she earned 65% returns while the S&P 500 gained only 24%.

That's what happens when you have access to information the rest of us don't.

It's pretty clear to anyone with eyes that there's a big club of "insiders" trading ahead of everyday Americans.

Congressional leaders outperform rank-and-file lawmakers by up to 47% per year, according to researchers.

The game is rigged. It always has been.

But here's what most Americans have no idea about: The latest insider opportunity is happening right now.

And it's bigger than any stock trade Pelosi has ever made.

Buried within Trump's plans is a new strategy on gold. One that hasn't been used in the last 100 years.

Gold revaluation.

The U.S. government still carries 8,133 tonnes of gold on its books at $42.22 per ounce - a price frozen since 1973.

Trump has the legal authority to correct this error with a single executive order.

When he does, it will be the greatest wealth transfer in modern history.

And just like with Pelosi's stock trades, the insiders are already positioning themselves.

This new guide reveals how everyday Americans can position themselves alongside the insiders.

It's called The Great Gold Reset.

CLAIM YOUR FREE GREAT GOLD RESET REPORT

In 1932, a man named George Blaisdell watched a friend struggle with a clumsy Austrian lighter at the Bradford Country Club. The lighter worked in the wind but took two hands to operate. Blaisdell thought he could do better. He rented a room above a garage for ten dollars a month, hired two workers, and started building lighters that sold for $1.95.

He named it Zippo because he liked the sound of the word “zipper.” He sold 1,100 the first year. Then the war came. Zippo dedicated all production to the military from 1941 to 1945. Every GI who carried one came home telling the story. That made Zippo an American icon.

Ninety-four years later, the factory is still in Bradford. The Blaisdell family — now in its fourth generation — still runs it. Over 600 million lighters have been made. Every one has “Bradford, PA” stamped on the bottom. A standard model costs about $30. I traced where that money goes.

The warranty line is the one that matters most. Zippo builds the cost of free lifetime repairs into every lighter it sells. No receipt. No time limit. No exceptions. They process hundreds of repairs per week at the Bradford factory. They estimate they’ve repaired over 15 million lighters since the program started. That $2 per unit isn’t marketing. It’s a promise — and the factory that honors it is the same one that made the lighter in the first place.

Materials take 23%. The case is stamped from brass sheet. The insert is steel. The hinge — the source of the trademarked click — is precision-made. Add a cotton wick, a flint wheel, a felt fuel pad, and a windscreen chimney. Every piece is cut, stamped, and assembled in Bradford by about 700 employees who produce over 40,000 lighters a day.

Marketing takes 13%, but Zippo spends differently than most brands. It has appeared in over 2,000 movies — from Apocalypse Now to Die Hard to Indiana Jones. That’s decades of free product placement. The trademarked click, registered in 2018, is one of the most recognized sounds in the world. And the Zippo/Case Museum in Bradford draws over 50,000 visitors a year.

George Duke, third-generation owner, on why Zippo stays in Bradford: “Every Zippo lighter has Bradford, Pennsylvania, on the bottom of it. And every Zippo lighter, as long as this family is involved with it, will always have Bradford, Pennsylvania, on the bottom of it.”

Zippo is one of the largest private employers in McKean County. It also owns W.R. Case & Sons Cutlery — premium American-made knives, also headquartered in Bradford since 1905. Two American icons. One small Pennsylvania town. Four generations of the same family.

Zippo is private, so you can’t buy shares. But the story is the thesis of this entire newsletter in miniature. A family-owned company. A single factory that’s never moved. A product designed to last a lifetime. And a guarantee that means it actually will.

We’ve covered $72 billion conglomerates and $30 lighters. Nuclear submarines and bourbon barrels. Defense budgets and guitar bracing. But the common thread is always the same: someone in America decided to make something, do it well, and keep doing it here. That’s the bet. That’s the story.

George Blaisdell started with $260 in equipment and a rented room. Ninety-four years later, 600 million lighters later, the factory is still stamping brass in Bradford. The click still sounds the same. And every one still says “Made in USA” on the bottom.

This issue is for informational purposes only and does not constitute financial advice. Always do your own research before you invest.

Back to the archive
Keep Reading

More from the line

★ Free Every Weekday

Get tomorrow's issue
before the market opens.

One story a day about an American product, company or policy, and what it means for your money.

Almost there. Check your inbox to confirm.

No cost. No noise. Unsubscribe in one click.