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American Made star and rivet mark American Made

The first $100 running shoe is now $200. It's still made in Massachusetts.

The New Balance 990v6. Six factories. 1,200 workers. We traced where every dollar goes.

AMERICANMADE

Did You See What Trump Hinted At?

If you had followed Nancy Pelosi's stock picks for the last few years, you'd have outperformed the market by over 40%.

In 2024 alone, her portfolio gained 71% while the market returned just 28%.

In 2023, she earned 65% returns while the S&P 500 gained only 24%.

That's what happens when you have access to information the rest of us don't.

It's pretty clear to anyone with eyes that there's a big club of "insiders" trading ahead of everyday Americans.

Congressional leaders outperform rank-and-file lawmakers by up to 47% per year, according to researchers.

The game is rigged. It always has been.

But here's what most Americans have no idea about: The latest insider opportunity is happening right now.

And it's bigger than any stock trade Pelosi has ever made.

Buried within Trump's plans is a new strategy on gold. One that hasn't been used in the last 100 years.

Gold revaluation.

The U.S. government still carries 8,133 tonnes of gold on its books at $42.22 per ounce - a price frozen since 1973.

Trump has the legal authority to correct this error with a single executive order.

When he does, it will be the greatest wealth transfer in modern history.

And just like with Pelosi's stock trades, the insiders are already positioning themselves.

This new guide reveals how everyday Americans can position themselves alongside the insiders.

It's called The Great Gold Reset.

CLAIM YOUR FREE GREAT GOLD RESET REPORT

In 1906, an Irish immigrant named William J. Riley started selling arch supports out of Boston. He called his company the New Balance Arch Support Company. In 1960, it made its first running shoe — the Trackster — which became a hit with college track teams because it came in different widths. Nobody else did that.

In 1972, a 28-year-old named Jim Davis bought the company. It had six employees making 30 pairs a day. In 1982, Davis released the 990 — the first $100 running shoe. Runners thought it was absurd. Then they tried it on.

Forty-four years and six generations later, the 990 is still here. The v6 costs $200. It’s stitched and assembled in factories across Massachusetts and Maine. It carries an American flag on the tongue. And it is the only premium sneaker from a major athletic brand that you can honestly say was made in the United States.

Nike makes nothing here. Adidas makes nothing here. Under Armour makes nothing here. New Balance does. I traced where your $200 goes.

The biggest line item is labor and the factory — 27% of the price. That’s 1,200 workers in New England who cut suede, mold FuelCell foam, sew uppers, press soles, and inspect every pair. The Lawrence, Massachusetts factory sits in a historic mill on the Merrimack River with over 300 workers. The Skowhegan, Maine facility just completed a $65 million expansion. Two more factories run in Norway, Maine and Methuen, Massachusetts, with a sixth in Londonderry, New Hampshire that opened in early 2026.

The 70% domestic value threshold means some materials are imported — certain foams, textiles, and outsole rubber come from overseas. New Balance is transparent about this. The American flag on the tongue means the shoe meets or exceeds the FTC’s standard for a “Made in USA” claim. It doesn’t mean 100% domestic. But it means more American content than any competitor comes close to.

Here’s the math that matters. A comparable Nike running shoe costs $150 and is made entirely overseas. The 990v6 costs $200 and is made in New England. That $50 premium pays for American wages, American factories, and American communities. It’s the cost of keeping manufacturing here — and 4 million pairs a year prove that enough people think it’s worth it.

Jim Davis bought New Balance in 1972 with six employees making 30 pairs a day. Today the company has 12,000 employees worldwide, $7.8 billion in revenue, and six factories in Massachusetts, Maine, and New Hampshire. It has never gone public. The Davis family still owns roughly 95%.

That private ownership is why the factories still exist. A public company would have faced shareholder pressure to offshore decades ago. Davis chose differently. And in 2024, his MADE operations contributed $479 million to the U.S. economy. Each MADE worker supports 2.5 additional American jobs.

New Balance is private, so you can’t buy shares. But the story mirrors every American manufacturer we’ve profiled. Private ownership protects long-term decisions. Domestic production costs more but builds a brand moat. And customers who care about where things are made will pay the premium. Revenue has grown from $5.3 billion to $7.8 billion in two years. The MADE label is a driver, not a drag.

For public exposure to the athletic footwear space, Nike (NYSE: NKE) and On Holding (NYSE: ONON) are the traded names. But neither makes shoes in the U.S. The honest comparison is to the companies we’ve covered all along — Red Wing, Leatherman, Martin, Snap-on. Brands where the factory IS the product.

$7.8 billion in revenue. Six factories. 120 years in Boston. And the only flag on the tongue that means what it says.

This issue is for informational purposes only and does not constitute financial advice. Always do your own research before you invest.

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