AMERICANMADE
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There's a factory on the edge of Greenville, Ohio. Population: about 13,000. Not a place most people think about.
But walk inside. You'll see something special.
Workers are building the KitchenAid stand mixer. Same machine. Same town. Same floor. Since 1946.
That's eighty years.
KitchenAid started in 1919. It built mixers for U.S. Navy battleships before it ever made one for your kitchen. The San Francisco Museum of Modern Art called it an icon of American design. The silhouette hasn't changed since the 1930s. Attachments from 90 years ago still fit today's models. It's the number one stand mixer brand on earth. And every one ships from this small Ohio town.
In March, KitchenAid dropped its biggest tilt-head upgrade in decades. The Artisan Plus. LED bowl light. Precision speed control. Eleven speeds.
Price tag: $599.99.
Where does your $600 actually go? Let me trace it.
You walk into Williams Sonoma. Pick a color — maybe Pistachio — and hand over $600.
About 20 cents of every dollar stays with the retailer. That covers the clerk. The rent. The lights. Roughly $120.
Here's the twist. KitchenAid sells a growing share of its mixers direct. No middleman. When you buy from KitchenAid.com, the company keeps that retail cut too. More money stays in the family.
The rest — about $480 — goes back to Whirlpool in Benton Harbor, Michigan.
About 15 cents of your dollar pays the people who built your mixer. That's roughly $90 going straight into American paychecks.
Over 1,000 workers show up to the Greenville plant every day. In a town of 13,000, that factory IS the town. Some are second and third generation. Their grandparents stood on this same floor.
Each mixer gets its motor installed by hand. Its planetary drive system fitted. Every single unit is tested before it ships. Nothing leaves the building until it passes. Workers even run factory tours. They call it the KitchenAid Experience.
Roughly 25 cents goes to materials and parts. Here's where it gets good.
The zinc-alloy body — that heavy, iconic shell — comes from PHB. An American die-caster. The gears? Made in China.
But some electronics come from overseas. About 60% of the material cost stays domestic. Not perfect. But solid for a product with hundreds of parts.
Ten cents covers marketing. That's why your mixer comes in 30-plus colors. And looks great on your counter.
Seven cents goes to R&D. That LED bowl light in the Artisan Plus? Years of engineering. The new speed control took a full team years to get right.
Fifteen cents covers Whirlpool's overhead. Logistics. Distribution centers. The headquarters in Michigan.
The last eight cents is profit. It flows to shareholders or gets plowed back into new products.
Add it all up. Roughly 90 cents of every dollar stays in America. Right here. American retail workers. Ohio factory hands. Michigan engineers. Domestic die-casters and suppliers.
A cheap imported mixer? Maybe 15 cents stays here. Just the store markup and shipping.
Think about that. Six times more money working inside America.
And your mixer lasts 20 to 25 years. Your dollar works harder and lasts longer. That's the real math of buying American.
KitchenAid's parent segment — Small Domestic Appliances — grew revenue 9% in 2025. Operating margin hit 16%, the strongest in Whirlpool's portfolio.
Direct-to-consumer sales are growing fast across Whirlpool's brands. This isn't just a countertop icon. It's a growing cash machine.
Here's what most people miss about Whirlpool.
The stock is beaten up. It fell from $112 to around $38 in the past year. Q1 2026 was rough. Revenue dipped to $3.27 billion.
But the tariff math works in their favor. Whirlpool faces only about a 5% cost hit from tariffs. Competitors like LG and Samsung? Try 10% to 15%. That gap widens every quarter.
With 20,000 U.S. workers and 11 U.S. factories, no other big appliance maker is this domestic. In April, they announced a brand-new $60 million plant in Perrysburg, Ohio. That's 100 to 150 more American jobs.
The dividend was suspended in 2026. If margins recover and the payout resumes, this $38 stock has a real shot at $60-plus.
Earnings drop July 27. That's the date to watch.